About Me

Experience You Can Count On

Born in Utah and raised outside New York City and Boston, Joanna knows this state deeply — and serves clients across both the Wasatch Front and Back, from Salt Lake City to Park City and the Heber Valley. Her career spans private equity, single-family residential portfolio management, and technology operations, giving her a uniquely analytical and efficient approach to finding the right property.

Education

  • MBA — Harvard Business School, 2012
  • BA — Washington University in St. Louis, 2005 (Top 10 University)

Professional Background

  • 20+ years in senior negotiation roles
  • Billion-dollar P&L responsibility, including single-family residential portfolio management
  • Data-driven decision making across complex, fast-moving markets
  • Advanced AI and technology tooling experience

My Mission

“To get you the highest price and best net possible in the shortest amount of time, while reducing legal risk through a smooth, transparent transaction.”

Buying or selling a home is one of the most significant decisions you’ll make. I take that seriously, and I work to make the process feel as smooth, informed, and stress-free as possible.

What I Do For You

For Sellers

  • Competitive market analysis and pricing strategy to maximize your net
  • Professional photography, cinematic video, 3D virtual tour, and interactive floor plan
  • Custom branded property website and full digital advertising campaign
  • Targeted outreach to top buyer’s agents across the Wasatch Front
  • Real-time Seller Activity Report — data on views, engagement, and market trends
  • Expert negotiation and contract guidance through to a smooth closing

For Buyers

  • Detailed buyer consultation to understand your needs — including what you haven’t said yet
  • Access to MLS, brokerage, and off-market listings
  • Financing guidance and pre-approval support
  • Coordinated showings with unbiased, expert feedback on each property
  • Strategic offer construction and skilled negotiation to win in competitive situations
  • Full inspection, appraisal, and closing support from contract to keys

What My Clients Say

Joanna was fantastic to work with throughout our home search. She helped us find a house within our budget in exactly the neighborhood we wanted—and made the entire process smooth and stress-free. She was responsive, knowledgeable, and truly listened to what we were looking for. I feel like she even intuited some pieces that we didn’t articulate. Joanna fought for us when there were other offers on the table and made sure we got the home we were looking for. We’re so grateful and would absolutely recommend her to anyone.

— Erin S. & Jeremiah W., Buyers

Choosing a real estate agent to sell our home of 25 years was a monumental decision—and using Joanna was an excellent choice. Her strong business acumen with a sharp focus on data brought a fresh and pragmatic approach to the process. From our initial consultation through closing day she offered innovative and fun ideas for marketing, showings, and seller incentives. We had more than one offer and she deftly guided us through. Not only did Joanna sell our home in a very comfortable time frame, we are thrilled with the family who purchased it. We always knew Joanna had our best interests at the forefront.

— Lynn P., Seller